The Benedictine Health System recently engaged in a system-wide rebranding initiative resulting in a new naming structure for its living communities, a new corporate logo, and a new organizational name: Benedictine. As part of this organizational rebranding, some Benedictine senior living communities in Rochester and Byron also will have new names.
In Rochester, our new naming structure is as follows:
Campus name: Benedictine Living Community-Rochester
Former name: Madonna Living Community of Rochester
Skilled nursing/assisted living/independent living/memory care: Benedictine Madonna Towers
Assisted living: Benedictine Madonna Meadows
In Byron, the former Madonna Summit of Byron is now Benedictine Living Community-Byron.
“We may have revised our organization’s name and look, but our Benedictine-based dedication to serving older adults has not changed,” said Jerry Carley, president and CEO of Benedictine. “We see our new name and logo as a visual representation of the renewed energy our teams are using to approach new challenges ahead. Benedictine integrates decades of mission-focused purpose with modern care practices to keep our residents safe and secure during unprecedented times such as these.”
In elevating “Benedictine” in the new naming structure, Benedictine leadership is honoring the health care mission and ministry of its sponsor, the Benedictine Sister of St. Scholastica Monastery in Duluth, Minn. The new name and brand look also reflect elements of Benedictine’s core values of hospitality, stewardship, respect, and justice, Carley said.
A complete list of all Benedictine Living Communities with their new names can be seen at www.benedictineliving.org/together
The Benedictine system will be celebrating its 35th year throughout 2020. Benedictine Living Communities can be found in Minnesota, North Dakota, Missouri, Wisconsin, and Illinois. Benedictine is a mission-based, nonprofit health system headquartered in Duluth, Minnesota, sponsored by the Benedictine Sisters of St. Scholastica Monastery in Duluth. Through our communities, Benedictine provides exceptional Catholic senior care, with independent living and complete long-term care services for aging adults, including assisted living, memory care and rehabilitation.